Under the patronage of His Highness Sheikh Tamim Bin Hamad Al- Thani, the Emir of the Sate of Qatar, we are glad to announce the launch of Tarsheed, the National Campaign for the Conservation and Efficient Use of Water and Electricity in Qatar.
Through the gracious support of the public and the effective participation of all society members, we trust that Tarsheed will achieve all its objectives.
Empower all Qatari residents through:.
- Information, awareness, encouragement and practical lifestyle suggestions, to reduce their daily consumption of water and electricity, thereby reducing annual national consumption levels per capita.
- Reduce the overall growth of Qatar's resource consumption despite the natural growth of the nation and its industries.
- Meet the targeted levels of reduction within the 5- year timeline.
We encourage and empower all people in Qatar to make their homes, workplaces and lifestyles reflect a sustainable, efficient and environmentally friendly nation
Alighnment with Qatar National Vision 2030
Our values reflect key characteristics of the campaign. The resultant brand personality is comprised of these unique traits.
These brand defining pillars include:
- Environmental Awareness.
- An overriding sense of accountability.
- The will and the ability to make real change.
- An inclusive and collaborative approach to consumption moderation.
- Consistency and compatibility.
QNV 2030 aims to promote an advanced society capable of sustaining its development and providing a high standard of living for all. Through the four interconnected pillars of human, social, economic and environmental development, we can achieve this vision. In this endeavor, the exciting Tarsheed campaign will help to ensure that Qatar is able to achieve some critical goals for water and electricity conservation.
If we get it right, together with public and media participation, this will go a long way to fulfiling the promise we made to do the right thing for not only our future, but for the future of the generations to come.
The launching of Tarsheed provides everyone in Qatar with the unique opportunity to tap into this news mindset and to become leading lights in building Qatar for the future.